3 Markets. 112 Articles. 6 Weeks.

After launching over 100 game description pages generated entirely by AI, one iGaming brand saw a sudden and brutal crash.

At first, everything seemed fine: content was fast, cheap, and technically optimized. Then came the Google Core Update.

The result: out of 100+ pages… only 17 remained indexed.

The Problem: AI Without Substance

  • Pages lacked experience, originality, and value
  • Most entries were generic, over SEO-optimized, and structurally identical
  • There were no author bios, quotes, or real-world relevance
  • Google’s crawler saw it for what it was: mass-produced noise

The IGTL Solution: Rewrite. Rebuild. Reindex.

Step 1: Audit and Prioritization

The iGamingTextLab SEO expert and content lead reviewed all 112 pages and grouped them by priority:

  • Top 20 priority games: rewritten from scratch
  • Mid-priority batch: partially edited and enriched
  • Low-priority pages: simplified, de-duplicated, and merged where needed

Step 2: Real Authors. Real Content.

20 new game descriptions crafted by expert iGaming writers. Each included:

  • Practical player insights
  • Game mechanics explained clearly
  • Short pro tips and bonus notes
  • 1-2 quotes from real users or influencers

 Step 3: Technical Re-Optimization

  • Added schema markup and internal links
  • Updated meta titles/descriptions based on actual search intent
  • Structured data fixed for all rewritten pages

The Result: Indexed and Climbing

  • From 17 to 83 pages reindexed 
  • +60% CTR increase 
  • Lower bounce rate, more time on page, confirmed by client feedback
  • Within 2 months, the client’s game section outperformed the original launch
  • The client came back with a new order. Now IGTL supports briefs & strategy, too

Seeing Similar Symptoms on Your Site?

You don’t need more content. You need the right content – aligned with search intent, user value, and SEO best practices.

Do you want to fix your project?

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