When a new affiliate team reached out to iGamingTextLab, they had everything: a budget, developers, and ambitious plans for expansion. All except content.

They had never worked with writers. Never built content funnels. Never ranked a single article.

And yet, they were planning to launch across 6 European and 3 Asian markets simultaneously.

The Situation: Ambitious Team, Zero Content Infrastructure

The client wanted to scale fast but had no idea where to start.

They didn’t have:

  • a content strategy
  • keyword maps
  • writers or editors
  • task briefs
  • localization workflows

What they did have: a smart team that knew what they didn’t know, and they were willing to trust us.

IGTL Solution: From Strategy to Execution

iGamingTextLab didn’t just write articles. We built the entire content infrastructure from the ground up.

Step 1: Content Strategy for 9 Markets

  • Defined content goals and traffic priorities based on market maturity and competition
  • Developed separate topic clusters for each language (e.g., slots, bonuses, responsible gambling, and crypto payments)
  • Balanced evergreen articles with high-conversion intent pages

Step 2: Keyword Research & Mapping

  • Used Surfer SEO to collect seed keywords, analyze SERP structures, and extract NLP-based keyword suggestions for each market
  • Clustered keywords into topic groups using manual review + Surfer’s SERP similarity scores
  • Identified local search trends via Google Trends, native search queries, and competitor analysis
  • Built multilingual keyword maps with search intent labels, prioritizing mid- and long-tail queries for faster indexing

Step 3: Briefing System & TOV Setup

  • Created custom briefing templates for each language and market, including structure, target queries, internal links, and call-to-action logic
  • Set tone-of-voice guidelines that were adapted to each market
  • Integrated SEO tips, FAQs, and feature blocks into each brief to speed up production and improve quality

Step 4: Content Production at Scale

  • Assembled a team of native writers, editors, and proofreaders for all 9 languages
  • Produced evergreen gambling content: guides, game overviews, bonus explainers, and legal pages
  • Delivered batches weekly with QA and formatting included

The Result: Rankings That Speak for Themselves

From the first batch of 60 articles:

  • 38 ranked in Google’s Top 5 within 8 weeks of publishing
  • In 4 markets, we captured Featured Snippets on high-CPC queries
  • Traffic to newly launched pages exceeded projections by +46% in the first month

Traffic performance (Month 1):

  • Combined organic sessions across new pages: +11,400
  • Avg. CTR: 7.3% (vs. industry avg. ~3.5–4%)
  • Bounce rate: under 36% on informational pages
  • Avg. time on page: 2 min. 42 sec.

 By Month 3:

  • Overall traffic to content sections grew by +129%
  • New articles generated over 130 goal completions (registrations / CTAs depending on the site)

Building a New Affiliate Site?

If your team is strong on product and traffic, but weak on content, don’t guess.

iGamingTextLab has helped teams like yours go from 0 to indexed without the trial-and-error pain.

Let’s connect and build it right!

Chat
Email
Call