1 Channel. 3 Months. Full-Stack Brand Content with Results

When the head of a well-known SEO company came to us, he wasn’t looking for “just posting.” He wanted to turn their official Telegram channel into a smart media outlet with a strong brand voice.

No faceless SEO reposts. No dry regurgitated news. The goal? Make the channel recognizably theirs and actually useful for their audience.

The Challenge: From Silent to Strategic

Here’s what the client needed:

  • Curated SEO and digital marketing news
  • Expert commentary and trend breakdowns, written from the brand’s POV
  • Development of a clear, recognizable tone of voice
  • Full editorial calendar planning and execution
  • Ad buying and promotion strategy (channels + creatives)
  • Creation of branded visuals and native promo formats

Basically: build a media product inside a messenger app: with content, strategy, and monetization in sync.

IGTL Solution: Newsroom Meets Brand Studio

Step 1: Market Scan & Editorial Rules

Before writing a single post, our content marketer mapped the Telegram landscape: the most active SEO and iGaming channels, their formats, Tone of Voice, and engagement tactics.

This research became the foundation for:

  • Competitor benchmarking: what works, what doesn’t
  • Paid traffic strategy
  • Daily monitoring of the information field

Together with the editor, content marketer developed a clear Telegram editorial policy with:

  • ToV guidelines tailored for the niche
  • Post formats with real examples
  • Core principles for building a recognizable channel

Step 2: Brand-Led Visual Identity

Our design team created a lookbook for the channel: a visual system with fonts, colors, and branded graphic elements. Every post now carried a consistent visual anchor.

Step 3: Content Plan That Sells Expertise

  • We launched with a one-month content plan built for both audience growth and lead generation:
  • Posting 5 days/week: 3 news or useful insights, 2 posts with in-depth industry analysis or personal brand storytelling
  • Marketing funnels mapped to each post type, with KPIs for performance tracking
  • Weekly briefings with the client to collect fresh expertise and company updates
  • Real-time content adaptation based on daily info monitoring

Step 4: Strategic Promotion & Native Ads

We handled end-to-end ad placement management, including:

  • Selection of relevant Telegram channels for promotion
  • Creation of 3 native ad creatives per month

The Result: Awareness, Engagement, Growth

After 1 month:

  • ER: 18.6% (Telegram average: ~8–12%)
  • EPR: 75% — 3 out of 4 posts triggered high engagement (forwards, reactions, and shares)
  • Post reach: 72% average
  • First long-form post was picked up by 4 SEO channels and quoted in industry chats

After 3 months:

  • Subscriber growth: +370%
  • ER held steady at 17–19%, despite audience growth
  • EPR increased to 62% and showing consistent relevance
  • 6 inbound requests for partnerships/webinars via Telegram
  • The client cited the channel as a driver for thought leadership visibility

Want Your Telegram Channel to Be More Than Just “Active”?

You don’t need to flood the feed with posts—you need to build a voice, a rhythm, and a reason for people to follow you.

Do you want to make your channel something people quote? Let’s connect!

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