Bulk Content Writing: 60 Articles. 1 Topic. 1 Language

A top affiliate network running casino review sites turned to iGamingTextLab for fast, large-scale content production.

But there was a catch:

  • All 60 articles were on the same topic
  • All were in one language
  • All were based on the same core brief

They had tried everything before:

  • Built an in-house team. Their 1–2 writers couldn’t scale and burned out 
  • Experimented with AI content. The quality didn’t pass the editorial review
  • Struggled to keep content varied and non-repetitive. Everything started sounding the same

They needed a system that could rethink the same topic 60 different ways — without sounding like a broken record.

IGTL Solution: Scale Without Repetition

Here’s how iGamingTextLab built a structure that worked:

  1. Smart Writer Rotation

Our Editor-in-Chief assembled a team of 15 writers for this topic to avoid repetition and fatigue. 

  1. Custom Terms of Reference for Each Text

To avoid repetition, our Editor-in-Chief added detailed internal guidelines. These helped writers approach the topic from different angles and vary the structure, examples, and tone.

  1. SEO Editor and Native Proofreader Checks

Project-specific SEO editor and a native proofreader maintained oversight of clarity, variation, and SEO alignment across 60 same-topic articles.

  1. Top-Down Editorial Control

The Editor-in-Chief oversaw the entire content batch, ensuring cross-uniqueness without losing brand voice.

The Result: Unique Content, Consistent SEO, No Burnout

  • 60 articles delivered from a single core brief with strong cross-uniqueness
  • Each piece had a distinct structure and angle
  • Team rotation kept writers fresh and focused
  • An SEO editor and native proofreader ensured quality at scale
  • Content delivered on time

Need High-Volume Content Without Repetition?

Writing 60 articles about the same thing — in the same language — is harder than it sounds.

It requires a system, a team, and editors who know how to pull new meaning from old material.

📩 Let’s talk about how we can scale your affiliate content without sacrificing originality or SEO.  

  • #iGamingContent #BulkContent #ContentProduction