How IGTL Delivered High-Volume, Cross-Unique Content for a Casino Brand
Bulk Content Writing: 60 Articles. 1 Topic. 1 Language
A top affiliate network running casino review sites turned to iGamingTextLab for fast, large-scale content production.
But there was a catch:
- All 60 articles were on the same topic
- All were in one language
- All were based on the same core brief
They had tried everything before:
- Built an in-house team. Their 1–2 writers couldn’t scale and burned out
- Experimented with AI content. The quality didn’t pass the editorial review
- Struggled to keep content varied and non-repetitive. Everything started sounding the same
They needed a system that could rethink the same topic 60 different ways — without sounding like a broken record.
IGTL Solution: Scale Without Repetition
Here’s how iGamingTextLab built a structure that worked:
- Smart Writer Rotation
Our Editor-in-Chief assembled a team of 15 writers for this topic to avoid repetition and fatigue.
- Custom Terms of Reference for Each Text
To avoid repetition, our Editor-in-Chief added detailed internal guidelines. These helped writers approach the topic from different angles and vary the structure, examples, and tone.
- SEO Editor and Native Proofreader Checks
Project-specific SEO editor and a native proofreader maintained oversight of clarity, variation, and SEO alignment across 60 same-topic articles.
- Top-Down Editorial Control
The Editor-in-Chief oversaw the entire content batch, ensuring cross-uniqueness without losing brand voice.
The Result: Unique Content, Consistent SEO, No Burnout
- 60 articles delivered from a single core brief with strong cross-uniqueness
- Each piece had a distinct structure and angle
- Team rotation kept writers fresh and focused
- An SEO editor and native proofreader ensured quality at scale
- Content delivered on time
Need High-Volume Content Without Repetition?
Writing 60 articles about the same thing — in the same language — is harder than it sounds.
It requires a system, a team, and editors who know how to pull new meaning from old material.
📩 Let’s talk about how we can scale your affiliate content without sacrificing originality or SEO.