Balancing Volume and Voice: How IGTL Handled Affiliate Content Without Losing Originality
Bulk Content Writing: 60 Articles. 1 Topic. 1 Language
A top affiliate network running casino review sites turned to iGamingTextLab for fast, large-scale content production.
But there was a catch:
- All 60 articles were on the same topic
- All were in one language
- All were based on the same core brief
They had tried everything before:
- Built an in-house team. Their 1–2 writers couldn’t scale and burned out
- Experimented with AI content. The quality didn’t pass the editorial review
- Struggled to keep content varied and non-repetitive. Everything started sounding the same
They needed a system that could rethink the same topic 60 different ways — without sounding like a broken record.
IGTL Solution: Scale Without Repetition
- Smart Writer Rotation
Our Editor-in-Chief assembled a team of 15 writers for this topic to avoid repetition and fatigue.
- Custom Terms of Reference for Each Text
To avoid repetition, our Editor-in-Chief added detailed internal guidelines. These helped writers approach the topic from different angles and vary the structure, examples, and tone.
- SEO Editor and Native Proofreader Checks
Project-specific SEO editor and a native proofreader maintained oversight of clarity, variation, and SEO alignment across 60 same-topic articles.
- Top-Down Editorial Control
The Editor-in-Chief oversaw the entire content batch, ensuring cross-uniqueness without losing brand voice.
The Result: Unique Content, Consistent SEO, No Burnout
- 60 articles delivered from a single core brief with strong cross-uniqueness
- Each piece had a distinct structure and angle
- Team rotation kept writers fresh and focused
- An SEO editor and native proofreader ensured quality at scale
- Content delivered on time
Need High-Volume Content Without Repetition?
Writing 60 articles about the same thing in the same language is harder than it sounds.
Looking for experts who can say the same thing 60 different ways and still make it interesting?
📩 Let’s talk!