82 Casino Pages. 8 Languages. 16 days.

After a major Google update, an affiliate webmaster running multilingual casino sites saw a significant drop in search rankings across several domains. He reached out to iGamingTextLab for help with content revision and SEO cleanup.

The client’s own audit pointed to key issues:

  • Overuse of keywords
  • Outdated content in key monetization sections like Bonuses and Payment Methods
  • Robotic tone of voice that hurt engagement

They needed action fast — but faced serious obstacles:

  • No experience in sourcing a full iGaming content team under pressure
  • No capacity to check each rewrite personally
  • And no idea where to find iGaming copywriters in Azerbaijani. Spoiler: we did.

Project Goals

  1. Rewrite and clean up affiliate SEO content in 8 languages, including English, Russian, Kazakh, Turkish, German, Italian, French, and Azerbaijani
  2. Remove keyword stuffing and improve readability
  3. Adjust the tone of voice to sound more natural and localized
  4. Update outdated information in the bonus and payment sections

IGTL Solution: Writers, Editors, Proofreaders — All in Sync

  1. Dedicated Team for Each Language

We assigned 3 native copywriters, 1 editor, and 1 proofreader per language – except Azerbaijani.

  1. Set a 3-day pipeline per batch
    • Day 1: Rewriting
    • Day 2: Editorial review
    • Day 3: Final proofreading
  1. Quick Turnaround

iGamingTextLab delivered 19 texts in the first 3 working days

  1. Azerbaijani? A Slightly Different Story:

At the time, iGamingTextLab only had one in-house native writer for Azerbaijani. To meet the deadline:

  • Our HR department posted a job listing with a ready-made test task the same day
  • The HR department, in collaboration with the editorial team, spent 3 days sourcing, testing, and approving a second writer
  • Our Editor-in-Chief assigned the remaining texts to the new hire
  • iGamingTextLab added an extra review layer since the new writer hadn’t completed our internal training yet

The Result: Aligned Tone, Fixed SEO, and No Missed Deadlines

We rewrote 82 texts across 8 languages — all completed in just 16 working days.

  • Day 6: 39 texts delivered
  • Day 14: 78 texts delivered
  • Day 16: Full project completed

While iGamingTextLab can’t disclose exact traffic data, here’s what the client told us:

“Most of the updated pages regained their rankings — and some performed better than ever.”

They’ve since returned to us for long-term multilingual content support.

Got Hit by a Google Update?

You need a team that understands SEO trends and writes like real humans in native-level quality.

Want content that meets that standard?

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