How IGTL Helped Recover Rankings Quickly After the Latest Google Update
82 Casino Pages. 8 Languages. 16 days.
After a major Google update, an affiliate webmaster running multilingual casino sites saw a significant drop in search rankings across several domains. He reached out to iGamingTextLab for help with content revision and SEO cleanup.
The client’s own audit pointed to key issues:
- Overuse of keywords
- Outdated content in key monetization sections like Bonuses and Payment Methods
- Robotic tone of voice that hurt engagement
They needed action fast — but faced serious obstacles:
- No experience in sourcing a full iGaming content team under pressure
- No capacity to check each rewrite personally
- And no idea where to find iGaming copywriters in Azerbaijani. Spoiler: we did.
Project Goals
- Rewrite and clean up affiliate SEO content in 8 languages, including English, Russian, Kazakh, Turkish, German, Italian, French, and Azerbaijani
- Remove keyword stuffing and improve readability
- Adjust the tone of voice to sound more natural and localized
- Update outdated information in the bonus and payment sections
IGTL Solution: Writers, Editors, Proofreaders — All in Sync
iGamingTextLab scaled up fast without compromising quality:
- Dedicated Team for Each Language
We assigned 3 native copywriters, 1 editor, and 1 proofreader per language – except Azerbaijani.
- Set a 3-day pipeline per batch
- Day 1: Rewriting
- Day 2: Editorial review
- Day 3: Final proofreading
3. Quick Turnaround
iGamingTextLab delivered 19 texts in the first 3 working days
- Azerbaijani? A Slightly Different Story:
At the time, iGamingTextLab only had one in-house native writer for Azerbaijani. To meet the deadline:
- Our HR department posted a job listing with a ready-made test task the same day
- The HR department, in collaboration with the editorial team, spent 3 days sourcing, testing, and approving a second writer
- Our Editor-in-Chief assigned the remaining texts to the new hire
- iGamingTextLab added an extra review layer since the new writer hadn’t completed our internal training yet
The Result: Aligned Tone, Fixed SEO, and No Missed Deadlines
We rewrote 82 texts across 8 languages — all completed in just 16 working days.
- Day 6: 39 texts delivered
- Day 14: 78 texts delivered
- Day 16: Full project completed
While iGamingTextLab can’t disclose exact traffic data, here’s what the client told us:
“Most of the updated pages regained their rankings — and some performed better than ever.”
They’ve since returned to us for long-term multilingual content support.
Need to recover from a Google update?
We combine native language skills with technical SEO understanding to clean up, rewrite, and future-proof your affiliate content — fast.
📩 Let’s fix what’s holding your rankings back.