Scaling Multilingual Content: How iGamingTextLab Built a Content Workflow for an SEO Agency
When a well-known SEO agency approached us in 2022, they already had experience working with multilingual content. However, their growth was limited to 2 languages.
They were looking to scale fast. And they needed a team that could match that speed. That’s where iGamingTextLab came in.
The Challenge:
- Urgent content production. A few new languages every week
- Some languages needed to be covered within hours, not days
- At that time, we didn’t yet support so many languages. So, there was no guarantee we had each language in-house.
After some time, they stopped asking whether we had the language — they just sent the task, trusting we’d figure it out. And we did.
IGTL Solution: From Chaos to System
- Fast Hiring, Even for Rare Languages
When our client requested a language iGamingTextLab didn’t yet support, our HR department would find and onboard writers within 24–48 hours, even for rare languages.
- Built-in Collaboration Between HR and Editorial
The HR department didn’t just hand off the task to the writers. They worked side by side with Editors-in-Chief, SEO editors, and native proofreaders to track test results, gather feedback, and adjust hiring criteria in real time.
- Smooth Onboarding Through a 3-Layer Check System
iGamingTextLab’s 3-layer check system — involving editors, proofreaders, and SEO specialists — helps verify that every writer meets our quality standards before joining a project.
The Result: Localized Content for 24 Markets in Just 3 Months
- What began with 2 languages grew into 24 within months
- Writers onboarded, trained, and producing iGaming content within 1–2 days
- Ongoing collaboration with a large SEO agency since 2022 — with no slowdown in demand
- The client orders content freely in any language without hesitation
Rare language? Tight deadline? No problem.
Scaling fast is a challenge — even for big companies. It takes a system, a strong team, and editors who know how to pull new meaning from old material.
Need support like that?
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