In May 2025, the iGamingTextLab team took part in the MAC Conference in Yerevan, Armenia, joining professionals from across the iGaming, affiliate marketing, and digital content sectors.

Our representatives, founder Vladimir Kalyakin and Editor-in-Chief Maria Silvestrova spoke with casino operators, SEO specialists, and affiliate networks about the growing expectations toward content quality, localization standards, and the role of content in international growth strategies.

 We’ve highlighted the main challenges iGaming companies face when expanding into new regions and markets.

  • Adapting iGaming content for specific regions, such as Brazil or Arabic-speaking markets, where cultural and linguistic nuances heavily influence engagement and conversion
  • Moving away from generic or AI-generated copy in favor of natural, human-written, and brand-consistent content that feels trustworthy and relevant
  • Using tone of voice strategically. Not only to improve SEO performance but also to build credibility with local audiences
  • Meeting the growing need for content teams that understand both the iGaming industry and how content works across different platforms, formats, and media environments

How can you deal with these issues successfully? The answer lies in scalable, end-to-end content production. That means covering everything from topic research and localization to native-speaker proofreading, formatting, and fast turnaround times. This approach is especially effective when dealing with high-volume content demands typical for affiliates and operators.As a company specializing in multilingual content for iGaming brands, we were glad to share insights from our experience working across 65 languages, with a focus on SEO-optimized, localized, and platform-ready content for online casinos, sportsbooks, and affiliate websites.