In April 2025, iGamingTextLab took part in SiGMA Americas in São Paulo. The Head of Content, Alina Sazonova, joined industry professionals to discuss one of the most pressing topics in iGaming today: how content impacts scalability across markets.

While official panels offered valuable insights, the most meaningful conversations happened off-stage with operators, SEO leads, and affiliate partners. 

There were a few key themes that stood out:

  • LATAM remains the top growth region for iGaming brands. As regulation expands across countries like Brazil, the need for structured casino SEO strategies and fully localized gambling content is rising.
  • Africa’s potential divides opinion. Some see it as the next big wave, while others remain cautious due to past experiences.
  • Expansion beyond LATAM still feels uncertain. Many brands are hesitant about entering European or Asian markets due to unfamiliar regulations and content challenges.
  • Entering the Brazilian market is challenging for a foreign company. And the main obstacle is the language barrier. If you’re planning to expand into Latam, including Brazil, be prepared to hire a team or at least a person who speaks the local language and understands the nuances of the market.

For all of these regions, one thing is clear: content is no longer just a supporting function—it’s a growth driver.

“We’ve seen how content can either help a brand expand or quietly hold it back,” said Alina. “The key is building for scale from day one.”

At iGamingTextLab, we work with casino, betting, and affiliate brands across 65 languages, including the LATAM, European, Asian, and African markets. Our workflows combine native-speaking writers and proofreaders, localized SEO content, and fast delivery.

Do you want to be sure that your content speaks the user’s language and actually gets read?

Contact us to learn how we do it!