In February 2025, the iGamingTextLab team took part in SiGMA Dubai, joining industry professionals, affiliates, and operators to discuss the challenges and opportunities shaping content strategy in today’s iGaming landscape.

What were the main topics? Naturally, AI was everywhere—but we also noticed a growing interest in multilingual iGaming content, especially for markets such as India, Africa, and South Asia.

Rising Demand for Niche Languages

As more brands expand into emerging markets, the demand for localized content is growing. However, working in these regions presents several challenges:

  • A limited pool of trained writers with experience in iGaming topics
  • Significant cultural and stylistic differences that require adaptation
  • The inability of AI-generated content to deliver quality in niche languages

To address this, our approach remains focused on building dedicated teams of native-speaking writers and proofreaders, supported by editorial training and language-specific guidelines.

Shifting Content Standards

Across all markets, expectations around content quality continue to evolve. It’s no longer enough to rely on keyword density or static copy. Today’s effective iGaming content must:

  • Use a natural, reader-friendly tone of voice
  • Be optimized for search intent, not just keywords
  • Encourage engagement through clear structure and relevant details

For us, SiGMA Dubai only confirmed what we already see every day: localization, cultural nuance, and a bit of editorial magic make all the difference. 

Going global? So is your content.

We work in 63 languages to help your brand speak like a local everywhere.

Reach out, and let’s make it happen!