About iGamingTextLab
iGamingTextLab is an international editorial team for casinos, sportsbooks and affiliate projects. We create, localize and check content in 68 languages for 103 markets. We can deliver individual pieces or manage the entire process, from research and content strategy to team selection, publishing and quality control.
Our name reflects three sides of our work.
- iGaming is our knowledge of the industry, its products, audiences and market-specific requirements.
- Text is the editorial team behind SEO pages, casino and sportsbook reviews, rankings, slot and provider content, landing pages, emails and social media posts.
- Lab is where we test AI tools, follow changes in search, investigate localization issues and apply what we learn to our work. We share some of those findings in our articles.
iGamingTextLab grew out of the experience of Contenteam, a content company operating since 2014. The two brands share a leadership team but have different specializations: iGamingTextLab focuses on iGaming, while Contenteam works with IT, fintech, gaming and other industries.
Our editorial team is spread across multiple countries and brings together around 200 specialists from different backgrounds, including writers, editors, proofreaders and project managers. For each assignment, we select people who know the language and understand the local market.
Clients can choose the approach that fits their project. We produce fully human-written content or use Human-Assisted AI, where an editor guides production and checks the output at every stage. For new markets, we offer native-speaker localization and machine translation post-editing, with checks for terminology, meaning and local context.
